OpenAP Audience Upfront 2025

This year’s Upfronts are poised to stay true to TV’s roots – demonstrating the power of premium content in a lean back viewer experience. OpenAP is putting audiences at the center of the conversation by bringing together executives in media to unveil the most exciting innovations in cross- publisher and cross-platform identity and data-driven video that will define TV advertising this year and beyond.

April

15th

@

9:30am

RSVPs Closed

Amid an explosion of new platforms, innovative ad formats and interactive ad experiences, a simple question remains: are you reaching the right audience for your brand?

Join OpenAP as we discuss:

New innovations in Identity for Convergent Campaigns

Reaching audiences consistently across streaming and data driven linear with multiple publishers

AGENDA

9:30 - 10:00 AM

Arrival and Light Breakfast

10:00 - 10:05 AM

Opening Welcome

10:05 - 10:30 AM

Audience in Focus: The Vision for Identity in a Converged Ecosystem for Premium Video

A fireside chat with John Halley, President of Paramount Advertising

10:35 - 11:00 AM

Marketplace Dynamics in the 2025/2026 Upfronts: Buyside Perspective

Agency leaders discuss the role audiences and identity across Streaming and Cross-Platform campaigns will play in this year’s Upfront conversations.

11:05 - 11:20 AM

OpenAP: Unveiling the Vision for Converged Identity

A keynote from OpenAP CEO David Levy

11:25 - 11:50 AM

Building Blocks of Cross-Industry Collaboration: Consistency & Transparency in Identity

Solving for the mechanics of cross-platform and cross-publisher identity will help unlock greater innovations in targeting and measurement but what needs to happen for consistency and transparency in audiences to be true? This panel will examine how collaboration and interoperability can make it easier for advertisers to scale campaigns across data-driven video.