The power of storytelling in a lean back experience is reaching strategic audiences.
Advertising is a storied vehicle for influencing culture and business, but what happens when viewership continues to bifurcate in a multi-screen and multi-publisher environment? Solving the identity of the audiences who consume content has never been more important and critical to the future of TV advertising as it is today.
OpenAP is bringing together luminaries across video advertising to coalesce on what’s new and next in reaching and measuring audiences across long-form video. Hear from the biggest voices in our industry and join us in the room where change is made.
TV advertising is a storied vehicle for influencing culture and business, but what happens as audiences continue to bifurcate in a multi-screen and multi-publisher environment? Panelists will provide insight into how they use data to ensure the relevant brand message is reaching the right audience, at the right time to drive outcomes for their business.
In a world where operational challenges around big data, currencies and audience identity have been solved, what new innovations in measurement can be unlocked for marketers? This panel will discuss the opportunity for marketers to understand business outcomes of their media investment at scale across premium video.
